Keep the Momentum

Do you want to boost revenue? Do you want to hang on to those valuable customers and employees? Now is the time to build momentum! Here are a few tips to keep people motivated…

In a season where companies are cutting back, those that are thinking forward will reap the benefits as the economy continues to recover. Take your foot off the brake and turbocharge the momentum!

If you’re currently running an incentive promotion, sweeten the pot. Run a two-tiered program where top customers or salespeople go on a separate more luxurious trip, receive extra nights on the existing trip or get suites during their stay. This way, your very top performers are recognized for their added production and the momentum keeps building.

Run a “spiff” program – a short-term promotion that drives revenue during low seasonalities. For example, launch a 12-week promotion during your slowest time of year and award the top performers with a fun, long weekend getaway immediately following the promotion such as three nights in Vegas or a wine country adventure. Spiffs work well for instant motivation and the added bonus is they also help with your bigger promotion.

Recent studies show that nearly 70% of Americans say they “desperately” need a vacation. This further supports why you should think forward, build momentum now and enhance your promotion!